Mastermind: Assessing Consumer Opinions on Sweet Proteins to Diversify Potential Product Applications
Time: 11:35 am
day: Conference Day Two
Details:
Watch a short, data-led presentation, followed by a moderated open discussion about consumer opinions of novel sweetener technologies.
- Analyzing consumer opinion data on the potential for proteins to be used as alternative sweeteners
- Do consumers associate fermentation-enabled or protein-structure-engineered products with being ‘genetically modified,’ and could that negatively affect the sweet protein sector?
- Discussing potential labeling differences between non-caloric sweeteners, low-calorie alternative sugars, and protein-based sweeteners from the consumer’s perspective.
- How to undo the negative perception of ‘sweeteners’ in the public eye
