Mastermind: Assessing Consumer Attitudes Toward ‘Naturally Derived’ & ‘Artificial’ Sweeteners to Increase Adoption of Sugar Alternatives
Time: 11:35 am
day: Conference Day Two
Details:
Watch a data-led presentation, followed by a moderated roundtable discussion about addressing perceptions of sweetener technologies to provide more popular & healthier products.
- Analyzing new, proprietary data on consumer attitudes toward sugar reduction and sweeteners, including usage, pain points and openness to new innovations
- Defining the opportunity space for naturally derived sweeteners
- Discussing strategies to educate consumers about the differences between ‘naturally derived’ and ‘artificial’ sweeteners, and where those lines are drawn
- Exploring solutions to address consumers' top concerns about sweeteners and reduced sugar formulations
